In August 2017, we announced our vision for Brainbase and that our first product, a tool to help companies manage their trademark licensing businesses, was available in open beta.
We introduced core features like sales reporting, royalty tracking, automated invoicing, digital asset management, product approvals and notifications. It was also the first step in our much broader mission of making the IP industry more open, efficient and accessible.
Our team spent the past year iterating on our product, learning from our early customers and developing new perspectives on what it’s going to take to build an IP platform that is 10X better than anything on the market.
Today, I am excited to announce that our licensing management tool is officially coming out of open beta and will be available publicly in October –– we are calling it Brainbase Assist.
Current State of Licensing Management
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
The bar for licensing management was set pretty low.
A significant percentage of companies who generate millions (and even billions) of dollars in IP licensing sales are still using spreadsheets and email to manage their businesses.
Others are using old, clunky enterprise software that often takes several months and tens of thousands of dollars to implement. Not only that, the people using the software don’t like it and are forced to spend thousands more on product training. Incumbents who charge customers an arm and a leg to be trained on their unintuitive software sounded a bit backward to us.
We believe there’s significant room for improvement and a lot left to be desired in this space.
What’s New With Brainbase Assist
Brainbase Assist is to other licensing management software what smartphones were to flip phones. A flip phone can certainly help with the basics, but a smartphone gives you superpowers. Once you start using it, you will never want to go back.
We’re introducing some powerful new features and upgrading all of our existing ones:
An overview of your entire licensing business. Brainbase AI helps identify new industry trends, licensing opportunities and other unique insights like popular categories and territories.
View licensee performance on an individualized basis
Product Collaboration & Version Control
Bring new products to market faster with powerful collaboration tools
Assets, File Sharing & Document Signing
Securely store and share all of your brand files and digital assets
Financials & Automated Sales Reporting
The hub to upload, view and track sales reports and royalties
While we can’t reveal everything that’s new publicly, we think Brainbase Assist will set the new standard in IP licensing management moving forward. In fact, some of the world’s most recognizable brands are already being managed on Brainbase Assist. To learn more, you can visit our website or talk to our sales team at [email protected] to schedule a demo.
We couldn’t be more excited about the direction of Brainbase and the new technology we have in our pipeline. Our vision for the company and the industry is unwavering and we look forward to continuing making it happen.
Co-founder and CEO
Again, a special thanks to our team –– Karl, Nikolai, James, Valdar –– and investors for their hard work and support. We would not be here without you.
P.S. We are hiring –– join our team in LA!